PressLaunch was built by an author who understands what it takes to get a book noticed. Adrienne Barker has published five books and spent 35 years helping individuals build authority and visibility in their industries.
"Most authors spend years writing a book and five minutes on their launch announcement. A professional press release is the difference between a launch that disappears and one that builds a media record that follows you for the rest of your career."
— Adrienne Barker, MAS, Founder of PressLaunch
What to Announce
Six Press Release Moments Every Author Should Use
Most authors only think about a press release at launch. These six moments each represent a separate media opportunity — and most authors are leaving all of them on the table.
Book Launch Announcement
The single most important press release an author can send. A professional launch announcement reaches literary media, book reviewers, and podcast bookers who are actively looking for guests.
Pre-Order Campaign
Build momentum before your book is even available. A pre-order press release creates urgency and gives media something to cover before launch day.
Bestseller Achievement
Hitting a bestseller list — any list — is a media moment. A press release turns a ranking into a permanent, searchable credential.
Speaking Tour or Event
Announcing a speaking engagement or book signing? A press release reaches local media, event directories, and podcast hosts who book speakers.
Media Appearance Roundup
Appeared on five podcasts this month? A roundup press release consolidates your coverage and signals to new media that you are actively bookable.
New Edition or Series
Releasing a revised edition, a companion workbook, or a new series? Each is a separate media moment that deserves its own announcement.
Publishing a Book Does Not Automatically Build Your Authority Online
When a podcast host or event organizer searches your name before booking you, they need to find evidence that you are the real thing. A social media post disappears in 24 hours. A press release lives on Google forever.
Every press release you publish becomes a permanent, indexed record of your credibility. It shows up in search results. It populates your Knowledge Graph. It gives journalists something to link to. It tells the world you are serious about your work.
PressLaunch was built specifically so authors can build this kind of media record without a publicist, without a PR agency, and without spending thousands of dollars per release.
Where Your Story Goes
One Submission. Every Channel That Matters for Authors.
PressLaunch routes your story to the contacts and channels that actually cover books, authors, and publishing.
Everything Included
$59. One Time. Everything.
- A professionally formatted, SEO-optimized press release page
- Distribution to 300+ media contacts including literary and book industry outlets
- Google News and Bing News sitemap submission
- Permanent public press-room page — link it from your author website
- Open Graph and JSON-LD schema for social sharing and search
- AI writing assistant to help draft or refine your release
- Draft auto-save so you never lose your work
- Distribution report showing every channel reached
Want Maximum Reach?
Wire Distribution — Now Live
Upgrade to Wire Distribution and your press release is syndicated to AP News, Google News, USA TODAY Network, and Fox/NBC/ABC/CBS affiliates. You receive a Coverage Report with links to every placement.
Wire syndication alone costs $200–$350 elsewhere. At PressLaunch, $149 includes wire syndication plus our full curated media network of 300+ literary and book industry journalists.
Add Wire Distribution — $149AP News, USA TODAY Network, 400+ outlets.
Part of the Authorityshift™ Ecosystem
Know Your Authority Score Before You Launch
Before you submit your press release, take the free Authorityshift™ audit to see how your online presence scores across 25 sections — including your Knowledge Graph profile, social proof, and media credibility. Then use PressLaunch to fill the gaps.
Take the Free Authorityshift™ AuditRecommended Author Tools & Partners
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Start My BookBright Era Publishing
Bright Era Publishing features indie authors through book spotlights, podcast interviews, and author profiles. Free publishing guide available.
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