Industry Reach
Sound Familiar?
The Problem With How Promotional Products Companies Handle Press
You launch a new product line and the only people who hear about it are your existing distributor network.
You win a PPAI Pyramid Award or an ASI Counselor Award and it never makes it beyond your own social media.
You announce a major trade show presence but your news never reaches the buyers and decision-makers who weren't already planning to attend.
You are paying a PR agency thousands of dollars for generic distribution that misses the trade publications your clients actually read.
You tried a national wire service and your story landed in financial news feeds instead of promotional products industry media.
PressLaunch routes your story to the trade publications, industry associations, and search engines your buyers and distributors actually use — with a single $59 submission.
What to Announce
Six Moments Every Promotional Products Company Should Be Announcing
New Product Launches
Announce new branded merchandise lines, innovative product categories, or exclusive collections to industry buyers, distributors, and trade editors who cover product news.
Award Wins and Nominations
PPAI Pyramid Awards, ASI Counselor Awards, and industry recognitions deserve more than a social post. A press release creates a permanent, indexed record of your credibility.
Trade Show Announcements
Exhibiting at PPAI Expo, ASI Show, or regional trade events? Announce your booth, featured products, and special presentations before the show floor opens.
Company Milestones
Revenue records, employee growth, new facility openings, or major distributor partnerships — these are the stories that build long-term brand authority in the industry.
Sustainability and ESG News
Eco-friendly product lines, recycled materials certifications, or carbon-neutral commitments are increasingly newsworthy to buyers and trade publications.
Industry Certifications
SAGE membership, ASI supplier status, PPAI membership milestones, or new industry certifications signal credibility to distributors and end buyers.
Where Your Story Goes
One Submission. Every Channel That Matters to Your Industry.
Generic press release services were built for Fortune 500 companies. PressLaunch routes your story to the trade associations, publications, and search engines your buyers and distributors actually use.
Everything Included
$59. One Time. Everything.
No monthly fees. No contracts. Choose Standard or Wire distribution — every submission includes the full distribution stack, including direct PPAI PromoWire submission.
- A professionally formatted, SEO-optimized press release page
- Direct submission to PPAI PromoWire industry digest
- Distribution to trade media contacts (Counselor, PPAI Magazine, Promo Marketing)
- Google News and Bing News sitemap submission
- RSS feed inclusion for industry aggregators
- Permanent public press-room page at presslaunch.vip
- Open Graph and JSON-LD schema for social sharing
- Draft auto-save so you never lose your work
Want Maximum Reach?
Wire Distribution — Now Live
Upgrade to Wire Distribution and your press release is syndicated to AP News, Google News, USA TODAY Network, and Fox/NBC/ABC/CBS affiliates. You receive a Coverage Report with links to every placement.
Wire syndication alone costs $200–$350 elsewhere. At PressLaunch, $149 includes wire syndication plus our full curated trade media network including PPAI PromoWire and industry journalists.
Add Wire Distribution — $149AP News, USA TODAY Network, 400+ outlets.
Part of the Authorityshift™ System
Press is the Foundation of Industry Authority
In a $26 billion industry with 40,000+ distributors competing for the same buyers, the companies that win long-term are the ones that build a documented record of credibility. A press release is not just an announcement — it is a permanent, indexed proof point that your brand is worth paying attention to.
PressLaunch is built on the Authorityshift™ methodology: the systematic conversion of your expertise, milestones, and news into searchable, shareable authority that compounds over time.